21st Century Advertising for New Home Builders: Check out the First Chapter Here!

LJW Publishing is very excited to offer 21st Century Advertising for New Home Builders by Preston John. Advance review copies will be out soon and the book will be available for purchase July 18, 2008. For pre-orders contact Atlas Books at: 1-800-247-6553 or check out the online database at: Atlas Books.com!

You can check out the first chapter of the book HERE!

LJW Publishing Books now Available Through Atlas Books Distribution

To order LJW Publishing Books go directly to Atlas Books at http://www.atlasbooks.com/ or call 1-800-247-6553. We are optimistic about our new relationship with the experienced distributor with excellent levels of customer service and great shipping times. You'll still find us on Amazon.com and B&N.com and if they're smart...your local bookstore, as well!

But no matter where the books are being shipped from, we still want you to feel comfortable getting in touch with us to discuss LJW books, LJW authors, proposed special events, or any problems you have getting your copies! Feel free to email, post a comment on the blog, or call anytime.

LJW Author Preston John: The Newest Expert Author at Ezine Articles

Check out the sneak peek into Preston's John's upcoming book release, 21st Century Advertising for New Home Builders: Everything has Changed, at Ezine Articles.

Time brings change; we're all aware of that fact. But sometimes time brings more change than we're prepared to accept. And if you're in the business of new home building, you may find yourself in this predicament because in recent times...everything has changed! Accept that you need to adjust your advertising, sales & marketing strategies to accommodate changes in your industry and you'll find that you can not only continue to make it in an industry that has all of a sudden gotten a lot tougher, but you can sell more homes than ever before! For more information visit the LJW Publishing website.

Larryisms on Being Successful

"The secret to a successful business is simple...Find out what people want and give it to them."

-Larry John, excerpted from his book Larryisms with permission!

Short Interview with Author of 21st Century Advertising for New Home Builders: Everything Has Changed

Question: Explain your title. Is it as straightforward as it seems or is there more to it?

Preston John: It's absolutely straightforward. This is a guide for New Home Builders. It will teach them how to adapt their advertising/sales & marketing strategies to the current needs of their industry. (That's where the 21st Century comes in!) Following the same guidelines and procedures as your grandfather might be a good idea in theory, but a lot of time has passed and you have to adjust for the changes that time brings. And the subtitle is just a reiteration of the fact that time brings change and more than that. This industry has just experienced a major upheaval. Things haven't changed so much as EVERYTHING has changed. That's why we threw that last little bit on there. Just to make it doubly clear that even if you've known what you were doing in the past...you should check out new techniques and strategies to keep up in the new housing industry.

Question: Is this book aimed at any particular size of new home building company? Who is it aimed at specifically?

Preston: Every new home builder will come away from this book with new ideas, solid plans, and the need to start reading it again. No matter how long you've been in the new home building industry or how successful you've been in the past or how many homes you've sold there are changes that need to be made and if you're not ready to make them you'll find yourself being surpassed by those who are willing to get out there and do what needs to be done to accommodate the current industry and its market. So, the short answer is no. This book is not aimed at any particular size of new home building company. Any new home builder will gain a new advantage in the industry by reading 21st Century Advertising for New Home Builders.

Question: It seems as if you're suggesting that Advertising and Sales & Marketing are one and the same. Is that one of your theories?

Preston: Not at all. There's advertising and there's everything else. There's Sales & Marketing there's public relations, there's special events and more. But to me...the Sales & Marketing plan is what brings it all together. They are all necessary components to your company's success. You have to determine where your emphasis will be according to your own strengths and weaknesses. But no...I'm not saying that there is ONE thing that your company can do to succeed. It's a complex mixture of a lot of different factors; like a spider web. There are some pieces that are more necessary than the others, but then some of those tiny, seemingly insignificant parts can bring the whole web down if you're not paying attention.

Question: When will it be available and where can we get it?

Preston: The release date is July 2008. It will be available on Amazon, Barnes & Noble...look for it at your favorite book store! And if they don't have it...demand an accounting! No, but really...they can get it for you. The LJW distributor makes it very available to all outlets in the book industry.

Question: Will you be following this book up with another for new home builders?

Preston: I've got ideas, but nothing that's set in concrete so I won't say anything right now. You can always check back with LJW Publishing to keep up with what I'm doing and what's coming up. As soon as anything is decided they put information up for interested readers.

What is YA Lit and Why Should They Read it?

What is YA Lit? Literature published for young adults, in the most general sense of the term. The "young adult" is often described by the publishing/book industry as falling somewhere in the range of 12-25. (The range is obviously very wide and is actually defined differently depending upon who you ask). Young adults literature encompasses both fiction and non-fiction and a very wide array of genres, but can almost always be described as fast moving and including a young adult protagonist.

Why Should We Want Young Adults Reading YA Lit? There are many reasons why we should WANT teens and tweens to reach for YA lit; not least of which is that getting them to read anything is a step in the right direction! But YA Lit is known to provide readers with 3 types of knowledge that you'll have to agree are not only necessary, but a immediately necessary if young adults are to reach their full potential:

1. Self Knowledge is often exhibited in YA Lit through person vs. him/herself conflicts. Young adults can learn from the resolution of the story's conflict and apply it to themselves and their own lives. For instance, in the YA novel, Big Mouth and Ugly Girl by Joyce Carol Oates, both characters have characteristics that they have to learn to deal with, overcome and accept before they can overcome their larger problems.

2. Knowledge of Others is another facet often introduced in YA Lit. Journal style novels are prevalent in YA Lit and offer a wonderful view into a different person's life, needs, wants, desires, dreams, history, reasons and situations. Through journal style writing, teenagers are accessing life through one of the most personal viewpoints possible and it is, for once, NOT their own. This is exemplified in YA novels such as Witch Child by Celia Rees and the various novels by Louise Rennison (the series begins with the novel entitled Angus, Thongs, and Full Frontal Snogging).

3. Knowledge of a Worldview is offered to young adults through realistic problem novels. Young adults are exposed through this type of YA Lit to realistic problems that are not their own, but that are made real to them through the story. They are given the opportunity to learn what there is in the world and gain exposure to things they may never personally experience (and that we often wouldn't want them to have to experience). For instance in realistic problem novels such as Lord of the Flies by William Golding readers get a glimpse into the ugliness of humanity that they (hopefully) will never experience first hand.

This is just a very basic summary...so if you think about it, I think you'll agree that we're lucky to have YA Lit out there helping our kids be prepared for life in so many more ways than the obvious. And if you've never read any of the books offered by YA Lit...you should.

Corporate Sales: Bulk Book Orders

Get in touch for bulk order discounts available for corporate sales! If you are in the business of selling homes you need EVERY employee to read 21st Century Advertising for New Home Builders and if you're sick of sending out typical gift baskets and you're looking for an alternate "handout" or "gift" to provide you with the opportunity to get in touch with contacts and/or clients to remind them that you appreciate their referrals or that you enjoyed working with them and look forward to the next project...Larryisms is exactly what you need.

Set yourself apart from the competition by leaving a calling card that is more substantial than a business card and more long term than a gift basket filled with treats! Books...they're good for a lot of things!