Apparently Borders is taking back their online presence in April of 2008. (In recent history they had partnered with Amazon to handle online sales). This seems to be a part of a larger face lift they are incorporating in many of their stores this year. They recently opened a "new" Borders store offering some fun "tech" bonuses to enhance the shopping experience for customers. One of these included CD burning which could be very interesting. Someone mentioned in an online forum that maybe they would offer options for burning audio books...although that sort of bonus is probably something we will continue to wish for as it would cut into their sales.
One of the main changes they've made to how they handle their inventory is to stock a lower number of books in stores so they can display them more prominently. It seems to be effective so far with sales rising due mostly to the new display philosophy. It means more sales for some, and a lot less sales for others. But it seems to be a smart move for Borders. They are incorporating kiosks in their new stores where customers can search online inventory for the books they don't find "in stock" at their brick and mortar locations.
For more information check this great online newsletter from Shelf Awareness.
One of the main changes they've made to how they handle their inventory is to stock a lower number of books in stores so they can display them more prominently. It seems to be effective so far with sales rising due mostly to the new display philosophy. It means more sales for some, and a lot less sales for others. But it seems to be a smart move for Borders. They are incorporating kiosks in their new stores where customers can search online inventory for the books they don't find "in stock" at their brick and mortar locations.
For more information check this great online newsletter from Shelf Awareness.
